The challenge
SL Painting had the reputation and the crews, and nothing online. No website, nothing on Google, no way for new customers to find them or picture the work, and every lead handled by phone and memory. They needed to get found, and they needed a system to catch and manage the work once it started coming in.
What we built
A complete digital operation, from scratch:
- A website that shows the work and turns visitors into leads: fast, modern, and easy to find locally.
- Technical & local SEO built in from day one, so the site ranks for the searches that bring in work.
- An admin CRM that captures every inquiry and tracks it from first contact to finished job, so nothing slips through the cracks.
- An AI agent that answers customer questions and qualifies leads around the clock, even after hours — the same Remi AI any business can add on its own plan or with the AI Agents Team.
- AI Painter Lab: an app that lets homeowners see their own house in any of 2,000+ colors before they commit, turning “I’m not sure” into “let’s do that one.”
How it works
The website brings people in and hands every lead straight to the CRM, no copying from voicemail into a notebook. The AI agent works the front line 24/7, answering questions and sorting serious leads from tire-kickers. And AI Painter Lab gives homeowners something no local competitor offered: a way to picture the finished job first. It all runs on Cloudflare’s edge (Workers + D1), with local SEO pages and a perfect Lighthouse score, so it’s fast, reliable, and findable.
The outcome
SL Painting went from invisible online, not even showing up on Google, to #1 on Google, organically, for “exterior painting” in Springfield — a fast site that brings in work, one place to manage it, an AI agent that never sleeps, and AI Painter Lab getting homeowners excited before the first conversation. And it’s still being optimized.